local credit union

The Challenge:

Increase awareness and drive traffic to a newly designed website for a local credit union in multiple markets, highlighting their loan and checking services. Boost new membership registrations.

The Solution:

Utilizing competitive analysis data, focus on the media habits of the target demo (adults 25-54.) Create a diversified media plan to drive leads that included SEM, radio, behaviorally-targeted banners and super-targeted email with multiple creative executions allowing optimization against conversion data.

The Result:

We recorded 3,346 conversions in the first 30 days, resulting in over 1000 new memberships. The client’s expectations were exceeded and they happily agreed to continue with the success-driven media campaign.

Posted on Friday, March 23rd, 2012 at 5:35 AM. Filed under: case studies Tags: case studies RSS 2.0 feed.